The design concept introduces the user in a way of life that is influenced and coexists with the bicycle. The objective was the unification of space that was found in different levels. A “ribbon” that unfolds starting from the shop’s entry in a depth of 40 m. varying in thicknesses and heights, constitutes the main design tool. It creates space of entry, display area in the shop’s façade and in the interior, surfaces of suspension of products. In the flooring it signals the course in the whole extent of the shop and finally leads to the mezzanine.